Alfa Acciai E-World
In partnership with Alfa Acciai, we’ve crafted a captivating gamified experience for the FUTURA fair in Brescia.
Designed to spark curiosity, promote brand values, and attract the younger generation to the steel industry, Alfa Acciai E-World is more than just a game, it’s a statement of commitment to sustainability and innovation.
Advergame, Learning game, Sustainability, Branded tradeshow game
The game
The gameplay is straightforward yet captivating, with mobile game-like graphics and arcade-style mechanics. Players can engage in optional quizzes featuring real photos to deepen their understanding of Alfa Acciai’s values and initiatives. Compete for a spot on the leaderboard and win exciting prizes, from an ALFA GAME cap to an exclusive visit to the Alfa Acciai facilities.
Additional Highlights
- Target Audience: Aimed at ages 16-25, the game is styled to resonate with young adults while incorporating elements from actual Alfa Acciai installations.
- Sustainability in Focus: Echoing the company’s claim of “Sustainability in the round,” the game emphasizes Alfa Acciai’s long-standing commitment to environmental stewardship.
- Results and Future Plans: Garnered 1000 leads at Futura Brescia 2023 and is slated for adaptation into an internal academy for cost-effective, game-based learning.
