Hire Rush
Control an HR recruiter navigating a dynamic 2D environment to gather as many candidates as possible within a limited time while avoiding obstacles like rival agencies and “toxic candidates”.
In collaboration with Game2Value we have created a fast-paced lead game that keeps players engaged and entertained while learning basic concepts about HR and the labour market.
Human Resources, Lead Generation, Arcade
The Results
During a short experiment, more than 100 players try Hire Rush, which lead us to find this results:
- Engagement. 60% of users finished the game.
- Measurement. 28.3% of users used the ‘Share score’ function. Average participation for video ads (12-15%).
- Retention. Average session length is 35 seconds. Video ads on the web ranges between 10 and 15 seconds.
