Brembo Playable
The world leader in brake systems Brembo, organized a virtual event (in the midst of the COVID-19 pandemic) called “Brembo-Next“ inviting customers and fans from all over the world to find out the company’s news in an innovative way.
To also innovate in the way of engaging its audience, it created a gamified activation distributed in the Meta circuit of Playable Ads. This bet proved successful as about 20% of the event visitor came precisely through this promotional format.
Advergame, Promote, Teach, Playable Ad
About the experience
The user journey is very simple, the user in his Facebook wall can catch a glimpse of an advertisement with the icon of “play now” and instead of showing an image or video, he finds himself catapulted into a braking mini-game inspired by the driving school challenges of Gran Turismo. Good braking, easily achieved given the effectiveness of Brembo brakes, wins the user a digital prize unlockable directly on the Brembo-next site. Effectively making it as integrated an experience as possible.
