Hankook Experience
Hankook is a tire company that together with HUB09 and Rising Pixel wanted to innovate by trying to come up with a much more engaging than usual lead generation tool aimed at its generational target audience nostalgic for the old arcade booths. Hankook race experience is part of a campaign activation having also a leaderboard with contest. In addition to the many contacts collected, brand awareness and time spent with the brand increased, creating strong engagement in social as well.
Game to Promote, Car Race, Pixel Art
About the game
“Play and win the thrill of the rally, become a driver for a day!”.
“Sign up and participate in the Hankook Race Experience and complete 3 laps of the track in the shortest possible time: if you are among the top 50 drivers in the standings you can win a day of pure adrenaline, on the track together with the Italian Rally champions and Hankook Italia!”
The game was then also repurposed for a smaller marketing campaign for Christmas and updated in no time.
